Kova pilot ROI worksheet
Budget model for choosing Pilot A, Pilot B, or Enterprise Pilot S
Use this worksheet to compare pilot cost against campaign reach, content reuse, sponsor value, and upsell potential. It is a planning model for internal budget review, not a guarantee of revenue, conversion, MRR, installs, or event performance.
Package budget anchors
| Package | Budget range | Use when |
|---|---|---|
| Pilot A Activation Proof | KRW 3,000,000 total / KRW 1,500,000 kickoff | One small activation needs proof of guest flow and branded output quality. |
| Pilot B Campaign Proof | KRW 10,000,000-20,000,000 total / 50% kickoff | A real campaign needs multiple variants, event-ready flow, and evidence packaging. |
| Enterprise Pilot S | KRW 50,000,000 total / KRW 25,000,000 kickoff | A brand, agency, or media team needs procurement-ready scope and launch checklist. |
ROI worksheet inputs
Expected visitors, QR scans, photo sessions, or campaign participants.
Brand lift, booth sponsor fee, creator package value, or client campaign budget.
Number of variants, owned social assets, post-event recap assets, and shareable outputs.
Paid add-on, VIP photo result, partner bundle, annual agency module, or repeat events.
Decision rule
- Choose Pilot A when the only decision is whether Kova belongs in one activation.
- Choose Pilot B when the campaign has a real date, brand assets, and multiple audience segments.
- Choose Enterprise Pilot S when legal, procurement, or agency/client reporting needs to be ready before launch.
Upgrade from Pilot A to Pilot B or Enterprise Pilot S when the cost of being underprepared is higher than the extra kickoff deposit.